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Changing The Tires At 100mph: Becoming A Product-Driven Organization

When Forbes went from a print magazine with 8 million subscribers to a digital publisher with 60 million users it made some substantial changes in how it operated. Salah Zalatimo describes how Forbes became a product-driven company. Included in that change was the realization that “Becoming a product-driven company is not a technical challenge. It is a people challenge.”  (via @salafel)

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Product-driven vs. Customer-driven Businesses

When you decide how to structure an organization, you need to decide whether you’re going to follow a product-driven approach or customer-driven approach. Your decision impacts your product development, management style, marketing, IT and several other areas.  Paul Miles takes a look at both product-driven and customer-driven approaches and concludes that there isn’t one right approach. It all depends on the business and the product that you want to bring to market. (via @bigredrec)

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Building a Product-Driven Culture

When most organizations start, they either focus on developing the ultimate product (product-driven) or on addressing “consumer demand and solving a pain point in their industry.” Brad Smith explains what a product-driven culture means, explores the pros and cons, and what you can learn about product creation from a few examples. (via @GetCodeless)

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