Stakeholder Management TIPS

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How to Get Internal Stakeholders to Trust Product Management

A theme we should return to is trust. Without this, your position and ability to make decisions are drastically reduced. Other than using data, building trust largely comes from you being able to communicate effectively — listening and talking. Sara Aboulafia reminds us that you should make your stakeholders feel heard. And not rely too heavily on your own instincts or masterplan. Another outcome of communicating better is that expectations can be managed better. Regular and accurate reporting of where a project is will instill trust in you and your process.

Stakeholder Management

The best place to start on this topic is figuring out what a stakeholder is and then identifying who in your organization fits the definition. Marty Cagan explains that anyone who has veto power to stop the launch of your product is likely a stakeholder. So this can go from the CEO all the way to the head of legal compliance. It’s your responsibility to get true, authentic input and clearance from these people so you can build trust. Once you have built trust you can achieve success with tactics like not sharing your product too soon, having regular 1-on-1s with each stakeholder and, as always, using data to back up decisions you are making.