A Guide to Validating Product Ideas with Quick and Simple Experiments
An effective experiment must include these four elements — a hypothesis, your riskiest assumption, the method, and a minimum criterion for success. So says Grace Ng, who provides details on how to assemble each of these. First, a customer-problem hypothesis is formed (a problem-solution hypothesis will be formed after it’s been validated), then your riskiest assumption will be identified for testing, then the method of testing chosen, and finally, your expected outcomes defined.
