Executive Buy-In TIPS

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Getting Executive Buy-In

On our most recent Product Lunch we spoke with Paul Young, VP of Product for Pragmatic Marketing, about how product managers can work better with executive teams. In this 30 minute conversation that you can view now, we answered questions like; how to deal with companies who have zero focus on modern product development principles and what kinds of tactics you can use to find marketing insights that will be of interest to the executive team.

A Product Manager’s Guide to Managing Upwards

Product Managers are encouraged to think in a customer-centric, agile manner. So when faced with a meeting with the higher-ups we’re driven to include real feedback about products from real people. Unfortunately, as Paul J reminds us, most c-level executives in grown companies have little interest in anecdotal information like this. Instead, they favor data and diagrams that demonstrate how your work is affecting the bottom line.