The Only Thing that Matters

The term Product-Market fit has been taken straight out of the startup world but is equally significant for established companies. Marc Andreesen was one of the first to talk about it, including in a popular blog post written in 2007. In it, he argues that it’s not team or product that is most important to a startup’s success, but the market. That a market ‘pulls product out of a startup’ — meaning a wanting market will immediately settle for the first viable solution to a need. Product-market fit is defined by Andreesen as “being in a good market with a product that can satisfy that market.”