The Illusion of Product-Market Fit for SaaS Companies

It would seem from the articles above that identifying when you have found product-market fit is relatively straight-forward. However, Brad Feld believes otherwise and references 4 myths regarding product-market fit first written by Ben Horowitz. These include that it’s always a discrete, big-bang event and once it’s achieved it can’t be lost. He goes on to give examples how companies can get tripped up no matter if they have $10k MRR (monthly recurring revenue) or $1m MRR.